As a digital marketing professional, I have had the pleasure of working with TCL Communication Europe since 2019, a subsidiary company of TCL Technology, a pioneer in display technology and affordable, smart connected experiences.
Within that time, I have been involved in the launch of TCL’s mobile portfolio, beginning with the TCL Plex, the company’s first own-branded Android phone. I have worked closely with the EU team on a yearly basis to launch the TCL 10 Series, TCL 20 Series, TCL 30 Series, and TCL 40 Series of mobile phones. I have also contributed to the marketing efforts for other TCL products, such as the TCL MOVEAUDIO, TCL tablets, TCL routers, TCL wearables, and TCL laptops.
In addition to my work on TCL’s mobile portfolio, I have also written case studies on the benefits of their eye-care technology, NXTVISION, and participated in the marketing of the TCL Football Ambassador campaign in 2021 and 2022. I have also assisted with the creation and roll-out of several Digital Press Kit websites for TCL to support their presence at industry events such as CES, MWC, and IFA.
As part of the PR team, I have contributed to PR planning, marketing strategy development, social media content creation, brand building, promotional script writing for product launch videos, press release creation, visual design, and the creation of internal newsletters.
Overall, my work with TCL Communication has been rewarding and has allowed me to utilize my skills to help the company connect with its audience and promote its innovative products.